Gifts for Her in the Local Target shop Essay Example | Topics and Well Written Essays - 750 words

Gifts for Her in the Local channelize shop - Essay ExampleCustomers of the shop have an opportunity to choose each grant from the wide range of presented goods. They are arranged at shelves by category so if guest knows category he or she needs, he or she may select more gifts from this category.Also thither is a website www.target.com where customer can find suitable for him or her gift in electronic catalogue. there is a Gift Finder tool at the website that helps customer to find appropriate gift by price or by category. It is possible to get to know if any definite gift in stock(predicate) in limited topical anaesthetic Target store.There is a Wal-Mart supermarket not far away the local anesthetic Target shop where a lot of gifts is sold. Also there are a lot of fine souvenir shops in this quarter and in neighbor quarter where customer in any case can corrupt gifts. The supermarket is direct competitor of the local Target shop, while small souvenir shops are indirect co mpetitors.However, a distinguishing feature of the local Target shop is special section of gifts especially for girls and women. Wal-Mart does not have specific section of Gifts for Her, it has only Gifts and Flowers section. So Targets competitive advantage is that customer will be sure that gift he or she select is suitable for girl or women.The target audience is habitants, tourists and personnel of numerous offices from this quarter, and from neighbor quarters. Also staff and students from the university are customers of the Target shop.Target market segmentsTarget market of the local Target shop is passel from 16 to 80. The research had shown that 60% of the customers are people closelyly from 16 to 35, while 25% of the customers are people mostly from 36 to 50 and 15% of the customers are people mostly from 51 to 80. Students, post-graduates, tourists and staff of nearby offices are included in the first category of the customers. Customers of the fleck category are tutors, habitants of the quarter, tourists and personnel of nearby companies. Pensioners and tourists are mostly included in the third category. both these customers are people, who have female friends or relatives.The first category of the customers (students, post-graduates and staff of nearby offices) are most likely to buy strong gifts from Fashion+Beauty category. Tourists and businessmen prefer gifts from Electronics category. There are also returning customers who buy gifts from Hobbies category they are mostly pensioners and staff of the university.AdvertisementCurrently the local Target shop is advertising in order to reach customers or to be seen by customers through majority media advertisement on the local radio stationDisplay location, building, signing, window/counter/shelf display, environment, decoration, printed materials one-on-one in person, by letter, and telephone